Led campaigns from start to finish, rolled out in-store across 40+ countries and 1,000+ stores, as well as online including Instagram with 600K+ followers.

Nominated for SoMe team of the year 2024. Wrote campaign briefs, developed cross-platform concepts, and ensured every stakeholder from store teams to digital channels got what they needed.

Still a fun moment when I’m travelling and spot my work hanging in stores today.