As Brand Manager at Sauna85, I lead the strategic development and execution of all brand touchpoints – from social media to activations, collaborations with other brands. I ensure consistent storytelling and a strong brand presence across platforms, driving engagement and growth.

Instagram (Organic only)

• +14.3% organic follower growth in 4 months

• +224% increase in reach vs. same period last year

• +100% growth in content interactions

• Achieved with zero paid media — entirely through organic content strategy