As Brand Manager at Sauna 85, I lead the strategic development and execution of all brand touchpoints from social media to activations, collaborations with other brands such as Planet Nusa, Karmameju and Momkind. I developed a new brandbook ensuring consistent storytelling and a cohesive brand presence across platforms.

• +26.8% organic follower growth (Instagram)

• +224% increase in reach vs. same period last year

• +100% growth in content interactions

• Achieved with zero paid media entirely through organic content strategy

• +212,9 increase in google profile views compared to same period last year